Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021.  While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For marketers, learning is at the forefront of every role and class is always in session. So it’s a good thing we have Pubcon, a digital marketing conference where consultants and businesses build relationships and learn the latest SEO and PR strategies. In this episode of the Social PR Secrets podcast, Kassie Meiler and Lisa Buyer exchange Pubcon 2021 takeaways. From neuroscience in ad copy to conquering Facebook updates, this year’s keynote speakers expertly tackled all things relating to SEO, content, and Google, and the G.O.A.T. has 13 pages worth of notes ready to be implemented! Meet the G.O.A.T, Kassie Meiler Kassie Meiler’s passion for social media and digital marketing began in high school when she held the webmaster position for her drama club. After completing undergrad at Florida State University, she furthered her education at the University of Florida’s College of Journalism and Communications, where she earned a Master of Arts in Mass Communication.  Prior to starting the program, she had already founded Goat Social Media, LLC. In a way, the classes were similar to a practicum course. Kassie readily applied in-class skills to her very own business to increase leads and create engaging content for clients. Kassie’s Pubcon Takeaways Kassie got to soak up a little bit of everything social-related during the three-day conference. And she even reconnected with Lisa who was actually one of her graduate professors at UF. One takeaway made a deep-rooted impression on Kassie. So much so that she implemented the tip to her website almost immediately.  Social PR Secret Add media logos on your homepage to indicate publications that you’ve been featured in.  Kassie said that many marketers and brand owners don’t realize the amount of content they have in their toolbox. Lisa agreed, adding that when she posted her first 50 SPS episodes it was much easier than expected, having pulled valuable content from previous lectures and media she already had in her back pocket. Roger Dooley on Neuroscience in Ad Copy: Roger explained the liking and unity principle. An example of the Liking Principle would be Tito’s Vodka for Dog People, where they include dogs in ads to appeal specifically to dog owners. The Unity Principle is "liking on steroids." It moves beyond surface-level similarities, promoting the human nature of wanting to belong. Kassie related this to being a Florida State University Seminole and acquiring an attachment to specific on-campus bars or restaurants. Knowing this and