Little did Pascale Dube’s know destructive experience from childhood would lead her to an enlightened awakening, tapping into her superpowers. Unyielding parents. Her sister’s cancer diagnosis. A narcissistic boss. This triple threat of hardships, and a culmination of learned lessons, compelled Communications Specialist Pascale Dube to shift her business model and career. Instead of hosting corporate training programs and executive “therapy,” she now coaches communication skills to parents with teenagers.  Parent Lead Coaching helps parents invest in the depth of communication. By targeting one of the hardest jobs in the world and an untapped niche market, Pascale coaches parents to become the leaders their teenagers desperately need. Parenting is a never-ending job. It’s full of opportunity and learning experiences, regardless of whether your kids are transitioning into teenhood or married with their own babies.   In this episode of Lisa Buyer’s Social PR Secrets podcast, Founder of Parent Lead Coaching, Pascale Dube, shares the story behind her inspiring career change, how she reached her audience through JVology, and what she can do for you as a Communications Coach. Parent Coach: Thriving in the Face of Conflict is Pascale Dube’s Speciality At just ten years old, Pascale landed her very first client as a Communications Specialist: her family of five. She initially acted as a buffer for her parents, who always struggled to find common ground. Her services later excelled when her older sister, who was only 16 at the time, was diagnosed with brain cancer.  Unlike her 14-year-old sister, who suffered amid chaos, Pascale thrived when faced with conflict. And once she realized her passion for smoothing things over, she officially assumed the role of a family mediator. After spending more than two decades dissecting and improving how people communicate and understand each other, Pascale ditched the corporate approach and developed a more personal method to coaching and leadership: serving families. Pascale’s Social PR Secret: Joint Ventures and JVology: A Network of Referrals and Marketing Tips Host Lisa Buyer first connected with Pascale at JVology, a live event that delivers coaching, training, and consulting in various manners, including live events, group coaching, and one-on-one consulting. From start-up business owners to seasoned entrepreneurs, JV’s mission is to network and provide a helping hand when it comes to growing and marketing enterprises. Pascale’s Takeaways from JVology: Creating a Facebook Page is a great way to target and communicate directly with your audience.  Host Facebook Lives puts a face and personality to your brand, provides information in real-time, and allows you to increase follower engagement and interaction. Co-Hosting Facebook Lives with Partners and Friends introduces new followers and audiences to the likes of your own.