We’re away for Thanksgiving, but we couldn’t leave you without an episode this week…so here’s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton.  If you’re celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details    With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world.  If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.  Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss!  In This Episode:  1:13 – Introducing Kate Winick  3:43 – Bringing content calendars together for initiatives  6:40 – Tapping into conversations than keep fans engaged  12:11 – Engagement that blew Kate away  17:19 – Giving instructors creative freedom  19:23 – Kate’s advice for trusting creative partnerships with talent  22:52 – How Peloton measure social success  28:00 – Do Peloton have channel-specific owners?  32:19 – Training challenges at Peloton today  35:05 – Dealing with burnout in social  39:05 – Where to find Kate and Peloton  39:35 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Peloton website  Follow Kate on Twitter  Connect with Kate on LinkedIn   Visit SocialPros.com for more insights from your favorite social media marketers.