We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Need a paid social refresher?  The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.  In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.  Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!  A super-insightful episode for any social pro.  In This Episode:  0:00 - Introduction  4:45 – What Andrew is up to  8:16 – Data best practices  17:12 – Misconceptions around paid social  23:30 – Identifying progress  27:46 – Setting up for long-term success (and breaking free from platform changes)  35:57 – Data protection vs needing that data  45:11 – Andrew’s final two  47:52 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Foxwell Digital  Foxwell Digital Memberships  Follow Andrew on LinkedIn  Follow Andrew on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers.