It’s easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that’s right for your brand? This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won’t want to miss.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy’s, you might not get the results you hope for.  In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there’s often a disconnect for brands who are going about social the wrong way.   For Mariya, she sees a lot of brands practicing “savage social” (think Wendy’s and Ryanair) when it doesn’t match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first.  We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there’s a compromise to be made between speed and creativity.   In This Episode:  00:00 - Introduction  03:36 – Why community is so important in social media  06:30 – Why some brands face a community disconnect   08:32 – Which brands get “savage social” right  15:31 – How brands can set themselves up for success  20:44 – Mariya’s experiences of TikTok shopping   26:00 – Predictions on the future of Threads   30:20 – The challenge of keeping up with different social media platforms   32:16 – Speed vs. creativity – which matters most?  35:48 – Staying on trend in social media  38:03 – The big two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle    Visit SocialPros.com for more insights from your favorite social media marketers.