Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  ICUC  Full Episode Details   It’s been a dramatic year in social media so far! We’ve witnessed the dawn of Threads, a controversial Twitter rebrand and seen AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here’s a special episode of Social Pros, covering the topics that everyone is talking about.    Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt, Strategist and Jennifer Harmon, Marketing Consultant at Convince & Convert.  They discuss whether Threads is officially dead already, thoughts on Twitter’s rebrand and why AI is a helper, not a replacement.  Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued.  In This Episode:  1:27 – Is Threads dead?  5:23 – How the launch of Reels differed from Threads  8:48 – Twitter’s rebranding to X and how it’s changed since  13:42 – What it’s like managing client content on Twitter  15:48 – What social pros can do about the rise of AI in social  21:10 – Where AI gets it right and wrong  27:09 – Is social media work still undervalued?  33:05 – What people need to know about social pros  35:34 – Where social media should sit in an organization  46:20 – Why measurement must be front and central  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Leanna Pham on LinkedIn  Connect with Gia Lee on LinkedIn  Connect with Sunny Hunt on LinkedIn  Connect with Jennifer Harmon on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.