Jay, Adam, and Anna join forces in this special episode of the Social Pros Podcast to talk about some of the best highlights from episodes released in the rollercoaster year of 2020. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details 2020 has been a year like no other. Not just for the Social Pros Podcast, but the entire world. We have seen and experienced so much this year, so how can you recap a year like 2020? Well, Jaye, Adam, and Anna searched through the back catalog of episodes released in 2020 and noticed many similar themes running through them. They also saw many commonalities between various guests who shared their perspectives on the world and how the social media industry has changed in 2020. In this episode, you’ll hear highlights from clips pulled from previous episodes released in 2020. So, if you’re ready to take a trip down memory lane and explore some of the best bits from the Social Pros archive, listen in! In This Episode: 05:04 – Why you should always listen to your audience 07:19 – How JetBlue has adjusted its content during the pandemic 11:01 – Why it’s important to take advantage of opportunities in real-time 14:08 – What it’s really like to work in this profession 16:39 – Why social pros need to take care of their mental health 20:29 – How to combat burnout as a social media practitioner 23:29 – Why you need to be a great marketer to succeed on social media 26:49 – The benefits of releasing episodic content 31:51 – How to hook your audience from the start 36:14 – Why you should have a separate paid and organic approach 40:46 – The true power of authenticity Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Visit SocialPros.com for more insights from your favorite social media marketers.