Joe Galbo, Social Media Specialist at the United States Consumer Product Safety Commission, joins the Social Pros Podcast to chat about social strategy and public safety messages. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence Supermetrics Full Episode Details How do you spread an important safety message over social media? Should you stay serious or make it a bit more fun? It all depends on the audience, timing, subject matter, and a whole host of other things. Joe Galbo, Social Media Specialist at the United States Consumer Product Safety Commission (USCPSC), describes his process for crafting messages that engage and resonate. Joe shares how the USCPSC balances serious messaging with fun and inventive graphic design to get the message across in the best way possible. You’ll also hear some of the strategies around notorious internet trends like laundry pod consumption and more. Joe also discusses his approach to social media in general and why it’s vital to always keep learning and developing your skills. In This Episode: 5:32 – Joe explains what the United States Consumer Product Safety Commission does 7:04 – Joe names a few examples of his favorite USCPSC graphics 9:40 – How the USCPSC became very graphic-focused in its messaging 12:38 – The balance between making serious life-saving messages fun vs. serious 18:20 – Why Joe would love his strategies to be tested to see how successful they are beyond the social sharing aspect 19:10 – How the USCPSC collaborates with broadcast media to share important safety messages 22:07 – What the approval process looks like for new content 27:10 – How the USCPSC approaches social listening to keep on top of potentially dangerous internet challenges 31:26 – Why Joe believes you should always try out new social media channels 34:00 – Why you always need a vision for what you want to achieve in a government agency 38:50 – Joe’s advice for dealing with intentionally spread misinformation on social media 43:32 – Joe’s one tip for anyone looking to become a social pro 46:33 – Why Joe would pick Guillermo del Toro to have a video call with Resources Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Download Upfluence’s Brand Influence Ranking Report Visit SocialPros.com for more insights from your favorite social media marketers.