Adeta Gayah, Director of Social Media and Content at Visit Orlando, joins this episode of the Social Pros Podcast to discuss how her team managed to keep people engaged and rebuild traveler trust during a pandemic. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Supermetrics Full Episode Details Adeta Gayah, Director of Social Media and Content at Visit Orlando, is on the Social Pros Podcast to give a window into how a travel organization promotes itself on social media when no one can travel. The pandemic has been a tough time for many businesses and individuals, but the travel industry has been one of the hardest hit. That didn’t deter the team at Visit Orlando, though. Instead, they got creative and set to work building traveler trust and excitement, ready for people to start traveling again. Adeta takes us behind the scenes at Visit Orlando to explain the strategies around user-generated content, social listening, and TikTok. She explains how Visit Orlando works with more than 1,100 businesses within the Orlando area and how her team helps create engaging content for a variety of business types. In This Episode: 5:36 – Adeta takes us through the mechanics of marketing for a destination organization 7:44 – How Visit Orlando helps different businesses tell their unique stories 8:14 – Adeta explains how the Visit Orlando team balances content for each business 9:46 – How Visit Orlando collaborates with members 11:30 – Adeta shares her thoughts on paid social 13:52 – How Visit Orlando likes to focus on local residents as well as tourists 15:37 – Why Adeta doesn’t take Orlando’s fame as a tourist hotspot for granted 18:40 – Adeta gives us a glimpse into the customer care team 20:29 – How Visit Orlando utilizes user-generated content 25:57 – The one social network that Adeta would never delete 27:25 – How TikTok became a major part of Visit Orlando’s strategy 30:08 – Visit Orlando’s strategy for weekday vs. weekend content 32:35 – Adeta explains what metrics matter most to Visit Orlando 35:18 – Why being a local resident is key to promoting Orlando 38:28 – Adeta’s top tip for those who want to become a social pro Resources Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics  Visit SocialPros.com for more insights from your favorite social media marketers