John Jantsch, Founder and author of Duct Tape Marketing, joins this episode of the Social Pros Podcast to share his methods for revisiting your marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details John Jantsch, Founder and author of Duct Tape Marketing, discusses what has changed (and hasn’t changed) in the marketing landscape and how you can stay relevant. He talks about how marketing fundamentals may remain the same, but the way we need to reach customers has changed. Customers are making buying decisions in different ways in the modern world, and so to keep ahead, you need to constantly tweak your strategy. John shares some great insights into how you can leverage customer reviews and use them in your strategy. He also gives his take on brand storytelling and how it has almost become a cliché (unless you do it right). In This Episode: 1:15 – Why John decided to write The Ultimate Marketing Engine 2:16 – How John pulled all his knowledge together to write such a comprehensive book 3:35 – John explains what he means by the “marketing hourglass” 6:05 – Why John refers to customers as members 9:30 – Why customer service is an overlooked part of marketing 13:11 – How The Ultimate Marketing Engine builds on the wisdom of his previous books 15:21 – How you can uncover the “real problem” in business (and solve it) 17:17 – Why customer reviews are a “hidden goldmine” of customer research 19:15 – Why businesses often miss the boat when selling a solution 21:59 – The importance of narrowing your focus in marketing 25:59 – The difference between storytelling and narrative 31:55 – What John has learned about social media from being one of ten children 34:05 – John’s approach to generating referrals and whether you should compensate them 40:05 – John’s top tip for anyone wanting to become a social pro Resources Get the new State of Marketing report for free from Salesforce Double your campaign spending with a Snapchat special offer Duct Tape Marketing by John Jantsch Visit SocialPros.com for more insights from your favorite social media marketers.