There are three criteria, which tell you something about the quality of your measurement. They are validity, reliability and objectivity. When estimating these criteria, you always use statistical correlation.
Writing a thesis is often a challenging and complex enterprise. This episode helps you to understand what will go on inside you and between you and your supervisor.
All slides to the entire series can be downloaded for free here: https://armintrost.de/en/professor/digital/social-research-methods/
Writing an academic report or article mainly follows a specific structure, format and style since academic papers differ from all other media most people are familiar with (e.g. news-paper article)