If you're getting the basics right when it comes to middle-of-the-funnel marketing, but you want to take the next step, this episode is for you. Katy Widrick talks all about funnels, automations, personalized workflows, and more. We discuss the importance of triggering, tagging, and segmenting in your email marketing, and what to do AFTER you've got those segments. More about Katy: Katy Widrick transforms marketing pros into CMOs by teaching them how to recover the biggest expense in their businesses – lost sales – by using simple, effective systems to increase conversions and decrease top-of-funnel costs. Katy has worked in marketing and revenue expansion for more than 20 years, strategizing and implementing campaigns and effective funnels that help visionary leaders maximize their impact, grow their top-line revenue and scale their product and service lines to 7, 8 and 9 figures. She also serves high-growth founders as a Fractional CMO, using a profit-first approach to marketing and sales funnels. Relevant Links: Learn more about Katy WidrickListen to Katy's podcast, Rising Tide TalentsFollow Katy on InstagramClick here for the full show notes/transcriptSupport the show