I'm sure you can think of a time when something was happening in our social/cultural climate and you wanted to address it in your brand's messaging, but you held back because you didn't want to say the wrong thing or upset anyone. Well, today I'm here with Peta O'Brien to talk about how you can bring politics and the cultural context into your brand messaging, without pissing people off! We also talk about: How we can have better conversations on social mediaRainbow WashingMaking the decision of when to bring politics into your messagingHow to choose the platform where you want to delve into these topicsPeta is a copywriter and messaging strategist who taps into empathy and her previous career as a youth worker to help her clients connect with their audience. She works with health and wellness startups and coaches who want to weave values through their messaging. She's a politics geek with 2 children who loves escaping into a cheesy action film, or experimenting with her pile of cookbooks.**  **And she's launched a membership, The Soap Box - a supportive community for business owners with a social conscience, designed to help you share your political and social values in your business messaging. Without pissing off all your potential clients!** Relevant Links/Resources: Learn more about PetaJoin The Soap Box Americast PodcastArticle about the fake Twitter profiles that Peta mentioned WSJ experiment about TikTokThe Rest Is Politics Podcast Support the show