Relationships are fundamental to building a lasting business. And today I'm here to talk with Michelle Warner about her relationship approach to marketing - versus a traffic approach. In this episode, we talk about traffic funnels vs. relationship funnels, scaled relationship marketing, and how to get over the fear of cold outreach/how to ask something of someone who is a weak tie. We discuss how you CAN be more profitable as a 1:1 business versus a big business doing mass marketing. Relevant Resources: Get Michelle's free training: 5 Minutes A Day To A Network That PaysThe 5 Stages of Business GrowthConnect with Michelle on Instagram About Michelle Warner: Michelle Warner designs tiny companies that are built to last. With an MBA from one of the world’s top business schools and 15+ years growing small businesses, Michelle knows what it takes to build a business - and she knows that authentic relationships are at the heart of it. It's why she created Networking That Pays and why she's thrilled to see over 200 entrepreneurs implementing the system in just the first few months its been publicly available. The Networking That Pays system was first created by Michelle over 10 years ago when she started her first business. It's what she used to grow that business to 7+ figures while also landing herself a spot on an official White House Task Force - despite starting the business with exactly zero relevant connections.  Support the show