Dusti Arab figured out what she was the best at and what was working for her business, and was able to pivot completely from agency work to fractional CMO work. In this episode, Dusti gives us the scoop on how she niched down to offer more specific services, and how pulling back and getting really specific helped her workload and her mental health. She explains HOW her business model has changed within the past year, and how she's been able to avoid burnout. If you're experiencing burnout or you're in a rut, trying to figure out where to go next with your business, give this episode a listen. *Dusti runs a marketing consultancy, helping women who have small businesses to transform their marketing to be more strengths-based and sustainable versus tactics based.* Relevant Links: The Reinvention CoConnect with Dusti on InstagramConnect with Dusti on TwitterConnect with Dusti on FacebookSupport the show