I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram. What you can expect from this episode: Why you can't rely on social media for marketing your businessHow to...

You'd think it would be the default way of marketing, but it's not. And why is that? In this week's episode, I'm speaking with Sarah Santacroce about humane marketing. We also discuss: Showing up authenticallyHow gentle/humane marketing is different from mass marketing and automated systemsHardcore "bro marketing" and manipulation Unlearning what we know about marketingOther collaborative ways to market your business (summits, etc.)More about Sarah: Over a decade of running a successful...

As an entrepreneur, how do you make your work, WORK for you? How do you create a sustainable business? In this episode, I'm speaking with Brooke Monaghan about breaking the "rules" in your business and challenging the status quo.  In this episode: Aligning your offers with your valuesSustainable aligned marketing plans (AKA marketing plans you can STICK with)How to navigate discouragement or criticism as an entrepreneurPlanning for long term vs short term and how this affects your...

This episode is all about social media - the good, the bad, and the ugly when it comes to utilizing it as a business owner. I'm speaking with Bonnie Bakhtiari, a brand strategist and designer for creative entrepreneurs, as well as a coach for fellow graphic, brand, and web designers.  She specializes in crafting high-converting, strategic brands for her custom design clients. And she currently teaches fellow designers how to generate consistent income and connect with their ideal clients on...

Lisa Princic knows how to build a lasting membership program - and she's here today to talk with us all about it! Lisa Princic is the owner of Scaling Deep. Over the last 14 years, she has helped thousands of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.  Lisa helps coaches niche experts to become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business...

Erika Tebbens is a Growth Strategist for visionary entrepreneurs, leaders, and changemakers who are looking to make their mark doing things differently –– and leave a legacy of positive impact. She provides growth consulting and training through her company, Erika Tebbens Consulting; her podcast: Sell it, Sister!; and through being a featured speaker on podcasts and for communities such as The Tory Burch Foundation and Honeybook/Rising Tide. She's also the author of You've Got This!: A...

"Define success for yourself and then unapologetically chase it. Because [...] if you don't define success for what it means to you, you'll chase someone else's definition." - Amanda McKinney In her new book, Uncover Your Confidence: An Accidental Entrepreneur's Guide to Success,  Amanda McKinney talks about what success feels like to you - and how you can become the confident entrepreneur you strive to be. I've brought Amanda on the podcast to talk about her new book and have a deeper...

Do you hear the word "networking" and simply roll your eyes? Well in today's episode, Lindsay Johnson and I have a great conversation that's gonna change the way you think about networking. We talk about radically connecting with others - and what people THINK "networking" is, versus what it ACTUALLY is. In this episode: What does "networking" really mean in 2023 and what can it look like for you, as an entrepreneur?How and why Lindsay uses consent-based strategiesConnecting organically and...

Last month we talked a lot about our time spent on social media during the Social Slowdown Challenge, so I thought it would be the perfect time to share my conversation with Becca Rich about time management with you - and not just time management when it comes to social media, but here we talk about time in relation to our personal lives as well. In this episode, we cover : Time blocking and time awarenessReframing the way we think about "time management"How capitalism has exploited our...

This is the final episode of the Social Slowdown Challenge series, and I'm here with Sheena McKay, our Community Manager + Customer Support Manager to recap the Social Slowdown Challenge. In this episode, we discuss: How people behaved during the challengeOur expectations vs. reality of the challengeWhat went well, and what we'd do differently next time aroundMajor themes we found throughout this challengeIf you want to go back and participate in the free podcast episodes we released, you can...

Today I'm here with Andréa Jones to talk about our 2023 goals, boundaries and resolutions surrounding social media. Andréa Jones is the social media strategist who helps coaches and experts go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build your social media savvy overtime.” (You may remember Andrea from last year's episode,  Social Media Boundaries & Metrics.)  You can find her...

Support the show

Support the show

In this episode we're talking all about the ECONOMICS of marketing (it should come as no surprise that Meg is a total nerd about this stuff 🤓). But don't worry, there won't be any supply & demand charts here ... just a conversation about making choices with limited resources. Here are the five economic principles discussed in relationship to our marketing: Tradeoffs: Every yes is a no to something else -- where one thing increases, and another must decreaseOpportunity costs: The cost...

Support the show

What do you need your marketing to do for you? What would a marketing victory look like? Sample marketing objectives:  Brand awarenessLead generation: list building, inquiries/discover consults, cold sales, etc.Lead qualification/salesDecrease churnIncrease website trafficChoose a primary and secondary marketing objective. For Love At First Search, these are ours:  Primary: lead generation (measured in discovery calls for strategy sessions + sales for our group coaching program)Secondary:...

The Social Slowdown Challenge begins next Monday - so consider this "Episode 0" of the challenge... In this episode, I'm going over a few things I want you to take note of before we actually start the Social Slowdown Challenge. After listening to this episode, take a few days over this weekend to do some digging and sleuthing and really just notice your behavior when it comes to social media and online marketing. What is the Social Slowdown Challenge? The Social Slowdown Challenge is a...

The FREE Social Slowdown Challenge starts next week!! (If you're listening to this in January of 2023) In this short episode, I'm talking about what to expect for next week's Social Slowdown Challenge. I go a bit more into detail on the logistics, expectations, resources and more. The Social Slowdown Challenge is a FREE challenge we're offering from January 23-27, 2023 to help you explore your business relationship with social media and learn how to be more intentional with your time and...

As of January 2023, we're archiving all of our Instagram posts and shifting to a 9-grid strategy. In this episode, Jocelyn Koury (our Content Marketing Coordinator) and I talk about some of the changes we're making in 2023, how we've decreased our dependence on social media over the past year, and how you can participate in a challenge we're running from January 23-27.  This episode will give you insight into: A "behind-the-scenes" of what Love At First Search is doing to decrease our...

"So I went to my team and was like, 'We are gonna only have 9 posts on our Instagram and we're gonna archive everything else" - Jordan Gill After taking a look at her social media analytics, Jordan Gill (of Systems Saved Me) decided to ditch the way she'd previously been using Instagram for her business for a 9-grid strategy. In this episode, we talk about: How and why Jordan "9-gridded" her InstagramPivoting your business/niching downWord-of-mouth marketingContent or relationship marketing...

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.   Support the show

In episode 9 of the Social Slowdown podcast, Lacy Boggs mentioned she was going to start a fiction podcast about business and marketing - Ace Stone, Marketing Detective. And she did just that! The first volume of her podcast is live, and she's here today to talk to us all about it! Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction...

I participated in the challenge to write 50,000 words during the month of November for National Novel Writing Month - NaNoWriMo. And I met that goal of 50,000 words! I wanted to share with you how my first year of participating in NaNoWriMo went, how I had to rearrange my schedule (and my life!) to be able to complete this challenge, how I planned ahead, and some of the other things I did to be able to write 50,000 words of a novel. My fellow business-ownin friends Megan Flatt of Let's...

When it comes to finding clients, there are lots of different strategies you can choose from. For Rebecca Tracey, she's found that the best way for her is through collaborating and networking - NOT spending countless hours filming TikTok videos, uploading Instagram stories and creating Canva posts. In this episode, Rebecca gives us insight into why she focuses more on relationship building instead of using social media to get coaching clients. We also talk about: Some of the marketing gaps...

You're sick of posting day after day on social media, only to do it over and over again in order to get any smidgen of sales. If this sounds like you, then this episode is for you! In this episode, I'm speaking with Liz Wilcox, the email marketing expert. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9...