The beautiful thing about the Super Bowl is that you don’t have to have $5 million to spend on a 30-second ad. But you must be ready to take advantage of the action through social media and become part of the conversation. We’ll share tips on how to play and what traps to avoid. Have we talked about video recently? The evidence continues to stream in supporting the use of video in your online marketing. Whether you prefer Facebook, Instagram, Twitter, LinkedIn, Snapchat or any other popular platform, this is without question the best way to get the attention of your intended target. But you probably won’t be using video for every single post so that leave visual content. But the bar has been raised. You can no longer use any old image. It must be compelling and attention-grabbing. Do you lost sleep over when you should post for optimum engagement? Well, you’re not alone, but the truth lies in your own habits and the audience you connect with. It will be impacted by your industry, your location, when users are online and other factors but the answers are at your fingertips. Still struggling with Snapchat or maybe you’re just avoiding it completely. Well, get your head out of the sand and polish off your best stories. It’s easier than you think and tremendously effective. We’ll round out the show with some tools you may have overlooked in the past or haven’t even heard of yet. Check out Awario, Mention, Brand24, Hootsuite, and Buzzsumo. You won’t be sorry.