Sidney Baptista (Sid) is the founder of Pioneers Run Crew, the host of the Fitness in Color Podcast, a father, and an individual passionate about the power of running to create connections, elevate voices, and champion change. Based in Dorchester, Massachusetts, Sid is currently building a performance streetwear brand, PYNRS, and working as a consultant on diversity, equity, and inclusion in the running industry.  Discussed in this episode: PIONEERS Run Crew Whiteness in the running community Code switching  More than a Run 5k Fitness in Color Podcast Sid's conversation with Dr. Ibram x. Kendi  PYNRS Performance Streetwear  Systemic racism through division of labor and ownership in America running crews.com Caps for Sale by Esphyr Slobodkina Follow Sid's endeavors: Follow Sid: @sidbap Follow PIONEERS Run Crew: @pioneersrc Follow Fitness in Color: @fitnessincolor Follow Social Sport: Instagram: @socialsportpod Facebook: @socialsportpod Twitter: @emmamzimm Quotes: “Don’t make your first Black hire the head of diversity. Black people need to be at every facet of the job—in social media, in writing, in product development, in decision-making, on the board—at every level. Unless you have that, everything that you do is a band aid solution.” “Sport is a great equalizer. Especially running. As much as running is a solo sport it’s a connector… and I think the more we run side by side, the more we meet eye to eye.” --- Support this podcast: https://anchor.fm/socialsport/support