When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at. - Why giving away value does *not* equal sales and conversions and what you can focus on instead. - The questions you can ask yourself (and your audience) about what they need to be ready to buy your offer. - How anticipating hesitations and objections and purposefully addressing them can help to shift your audience's mindsets about the problem, solution and transformation. SHOW LINKS: - Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph - DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtay...