Drossell, Claudia - Early experimentalists such as Arzin,Ferster, Sidman and many more, had a vision of exploring laboratory-derived operant principles to clinical practice settings. Syetematically exploring the possibilities inherent in behavior analytic assessments and interventions, these pioneers and their students markedly raised the standards of care, most notably in areas li mited to mere custodial or restraint-based services at the time, where progress had been deemed beyond clinicians' reach. Fast forward to more then a half a century later: What do consumers in general clinical practice settings need today? How are the advances in the experimental analysis of behavior used to meet our most pressing public health concerns? This tutorial will link current public health issues with advances in the operant analysis of behavior. It will illustrate how an experimental approach to clinical questions, assessments, and interventions is relevant and timely in today's healthcare environment, both as a problem-solving tool and a source of clinical innovation.