You should never pick your identity out of a book—that goes for logos, business cards, and tattoos, as a matter of fact. It should be yours and yours alone. In this episode, Terri speaks with designer and branding expert Jenny Poff, owner of Presque Isle Designs, who works with female entrepreneurs to help capture who they are in visual branding and convey it across all brand touch points. Here, her advice on how to not only rethink your brand identity, but how to work with a designer to create the right one for you. Plus: Why you should think about your website as more than a destination.