This week, host Jorden Guth is joined by Simaudio product director Dominique Poupart and marketing director Étienne Gautier to discuss the company’s new North Collection, how it was developed, what it means for the future of hi-fi, why the remote control is the best in the world, and how the lineup has been embraced by audiophile press and customers alike. They also dig into how a brand radically reinvents itself after four decades without losing its identity, and why it’s scary for a manufacturer to pack so much functionality into fewer and fewer boxes.  Sources: North Collection: https://simaudio.com/en/product-category/north-collection/ "Simaudio’s Moon 791 Streaming Preamplifier: Uncompromised" by Doug Schneider: https://www.soundstagehifi.com/index.php/opinion/1841-simaudio-s-moon-791-streaming-preamplifier-uncompromised "Moon by Simaudio Has Exited the Echo Chamber" by Dennis Burger: https://www.soundstageaccess.com/index.php/feature-articles/1201-moon-by-simaudio-has-exited-the-echo-chamber "Simaudio’s Étienne Gautier & the Art of Marketing Moon" on the SoundStage! Audiophile Podcast: https://www.soundstage.life/e/simaudio-s-etienne-gautier-the-art-of-marketing-moon-baumgartner-restoration-taskmaster/ "The Maverick" by Baumgartner Restoration: https://youtu.be/LV2eOu14fQM?si=eiVbtAhMteYG2taI Chapters:00:00:00 Announcement00:00:20 Greetings and salutations00:01:07 The development of the Simaudio North Collection 00:23:45 Music Break: "Funkymania" by Omri Smadar and The Original Orchestra00:25:11 Controlling the North Collection and where Simaudio goes from here00:51:48 The soundtrack to Dominique’s and Étienne’s lives