The Start-up of Space Marketplaces
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Description
In this episode, we talk about the rise of Space Marketplaces and how the Satsearch Product Knowledge Graph helps solve problems for marketplace users. We ask, what kind of Acquisition Loops work in the space sector, how does their Experiment Framework look like, and should space marketplaces scale vertically or horizontally? We talk about unit economics, defensibility, and how Satsearch bootstrapped its way forward with the support of the ESA Business Incubation Center. Our guest is Narayan Prasad, co-founder, and COO of Satsearch, a global marketplace for the space industry, incubated by the European Space Agency. Narayan is a multiple degrees academic in space-related sciences, a vivid member of the Indian space community - an Indian in Germany living space entrepreneur. CONTENT 00:01:25 Intro 00:09:18 Bootstrapping 00:12:47 Getting the Supply-side 00:16:09 Investment Thesis | Problem to solve 00:24:53 Experimentation Framework 00:27:34 Cold Start Problem | Two-sided Network Effects 00:34:12 Entry Barriers & Pricing 00:35:54 Marketplace Liquidity 00:38:17 Helping suppliers to find Product-Market-Fit 00:39:19 Acquisition Loops | Buying Traffic 00:47:02 ESA BIC Support 00:49:17 The Rise of Marketplaces 00:51:51 Small Niche Market becomes big 00:57:44 Clean Space Initiatives 01:01:42 Vertical vs Horizontal Integration 01:04:46 Product Knowledge Graph 01:08:10 Defensibility | Moats 01:12:35 Most Striking Learnings 01:17:32 India Space Program 01:22:21 Unfair Advantages 01:25:46 Why Space and Why Now?
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