In this episode we discuss Earth's first on-orbit satellite inspection service, Australian startup HEO Robotics, on a quest to "Make Space (Assets) Transparent". We dive into how they pivoted from Asteroid Mining to Space Situational Awareness, the methods they used to find Product-Market Fit, and future possibilities to scale their business to the Moon, asteroids, and beyond! Joining us for this conversation, we have an enthusiastic leader in space technology research, development, and innovation, Dr. William Crowe, Founder and CEO of HEO Robotics. William holds a Bachelor's of Aerospace, Aeronautical and Astronautical Engineering and PhD in Space Flight Dynamics from the University of New South Wales Sydney. CONTENT 00:01:44 Intro 00:02:35 May the force be with you / Star Wars Planetary Exploration 00:03:03 Low cost Asteroid Mining 00:04:59 The right time of funding / Competition out of business 00:06:04 Pivoting from Asteroid Mining to Space Situational Awareness / Finding Product/Market Fit 00:08:16 Observing Oumuamua? 00:11:11 Operational vs technical constraints 00:13:12 Flybys / Slingshots / Change of Economics of Launch 00:15:18 Shift from Academia to Start-up 00:17:42 Accelerators/Incubators / Lean Start-up & Academic becoming Founder 00:20:05 Sizing the problem / Investigating the problem / Trends that helped to raise the company 00:22:47 How to expand the value chain / Extending the business / Use Cases 00:28:25 The technology of swarm constellations / Starlink 00:33:05 Experimentation Framework & Prototyping 00:38:08 Licensing 00:39:08 LEO, HEO or Lunar Orbit? 00:40:08 The solutions customers want 00:42:34 SpaceX & Blue Origin 00:44:05 Australian Space Agency & Space Market 00:47:25 Why Space