Has a speech ever changed the way you see the world? Now imagine being able to write a speech that has this effect on people. That is what Simon Lancaster does. As one of the best speechwriters in the world, author of several books, and multiple TedX speaker, Simon knows all the secrets to captivate an audience with words. And the secret dates all the way back to ancient Greece and Rome, and the rhetoric art of ethos, pathos, and logos. It is all about establishing credibility, portraying emotion, and using logical arguments.  In this week’s episode, Simon talks us through the crisis in corporate communication, how to communicate to the instinctive and emotional brain, and the key to relaxing when you speak.  Simon also shares the challenges and trends in speech writing and communications, and how he uses TikTok and ChatGPT to great effect.  Subscribe to the Message Machine newsletter and become an unstoppable founder yourself.  https://www.eoipsocommunications.com/kontakt/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message