How do you craft simple messages that win big?  That’s the question Ben Guttmann will answer in this episode.  Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them” A clear and simple message is sticky, convincing, and moves others to act. In one word, simple is effective.  You probably already know that.  But the issue is: Simple is not easy. Fortunately for us, Ben identified the 5 principles to create a simple message.  Enjoy this fascinating conversation with one of the world’s preeminent experts on messaging.   —---------- Enroll now for The Speak Like a CEO Academy at https://speaklikeaceoacademy.com/ It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message