The global pandemic has seen a shift in established norms of communication, both through the channels and the messages we share. There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters. We are at a place and time where many of the conventional constructs of mass communication are being challenged and - for better or worse - amplified.  As a communicator - how ready are you to succeed in that environment? In this episode of ‘Speaking of Media’ - What Leaders need to think about when representing their stories and messages to the broader public. - And also - how will leadership guide organizations as we attempt to reach a state of endemic and start living with Covid in the years to come. Kym Geddes is our guest. She was news Director at one of Canada‘s most listened-to radio news operations  and she is now combining her past experience with a new venture - coaching leaders to communicate through the media - a perfect fit for this podcast. Note: this particular show was recorded in mid-February 2022 – when trucker protests were dominating the news headlines in Canada…. But the discussion’s themes hold up … including what are the approaches that need to continue within your media relations strategies and which ones need to be adjusted? …understanding that we’re in a new dynamic and fluid environment I hope you enjoy this conversation I had with someone who truly knows both sides of the media microphone. Kym Geddes can be reached at: kymgeddes.com or [email protected] Visit her Instagram: @coach.kymgeddes --- Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter Account Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031