The guest on episode 334 of the "Sports Illustrated Media Podcast" hosted by Jimmy Traina is NFL columnist Kevin Clark from The Ringer. Clark, who also appears on podcasts and hosts the video show, "Slow News Day," talks about the Super Bowl's lackluster ratings and why the league is having a long-time issue with the 18-49 crowd. Clark also discusses how sports fan's viewing habits have changed during the pandemic and how they may change after the pandemic. In addition, Clark shares insights into his writing process, reveals what makes a good story and explains why NFL training camps are so important to him. He also gives us the behind-the-scenes story on transitioning to podcasting and the genesis of "Slow News Day." Other topics talked about include Aaron Rodgers relationship with the media, the best concerts to see at low capacity and more. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com