This episode of the Sports Media Podcast features Jon Lewis, the founder and editor of Sports Media Watch. In this podcast we discuss viewership for the women’s and men’s tournament; the incredible numbers put up by the South Carolina-Iowa final; what Iowa's Caitlin Clark meant in terms of overall viewership; whether the women’s viewership numbers will carry over to next year; the impact of the men’s Final Four being on cable; what can change the trajectory of men’s viewership; ABC’s terrible programming decisions and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices