Stepping off the well-trodden path, Dr. Trisha Van Dusseldorp left the certainty of tenure for the undiscovered potential of industry—and what a journey it's been. Today, she takes us behind the scenes at Bonafide Health, where she's pioneering advancements in women's health, and candidly shares the calculus of her career leap. From the tug-of-war between the allure of academia and the pulse of corporate life to balancing scientific integrity with commercial pressures, Trisha gives the low-down on the pros and cons of working in the industry. 00:00:05 Industry Versus Academia 00:08:19 Challenges of HR at Bonafide and Pfizer 00:15:09 R&D and Clinical Trials Promoting Products 00:19:33 Animal Models, Menopause, and Weight Loss 00:24:56 Women's Health and Menopause Challenges 00:39:13 Brain Fog and Mushrooms in Industry 00:45:49 ISSN Conference