In Chapter 3 of the Beverages Report we examine the importance of the value chain in reaching end consumers in a profitable manner. We speak to Ishmael Mohamed, Sector Analyst in the Global Consumer Sector Coverage team at Standard Bank Corporate and Investment Banking. Read the full East Africa Beverages Report here: https://corporateandinvestment.standardbank.com/standimg/cib/Sector%20Expertise/Static%20files/2019/Consolidated_Beverages_Report-Soft_Drinks_in_East_Africa_30July2019.pdf --- Send in a voice message: https://anchor.fm/standardbankcib/message