Are you using your stories to their full potential?  Using stories to connect and sell is key to help you business grow. Ep 136 is with creative content consultant May Castillo our key focus today is How to sell in your stories.  Some of the topics we chat about are:  "Fearless Selling" - Overcome the emotional barriers to confidently sell your products or services. "Sales Foundations" - Understand essential sales strategies before utilizing Instagram stories to sell. "Consumer Shifts" - Adapt to changes in consumer behavior favoring stories and messaging over feeds and reels. "Story Sequencing" - Craft a compelling narrative throughout the day to engage viewers and lead them to purchase. "Client Transformations" - Use client stories to show the impact of your product, enhancing its value proposition. "Storytelling Mastery" - Maintain a logical sequence in storytelling; start with a problem and end with a solution. "Creative Sales" - Infuse creativity in sales through gamification and customer involvement for better engagement. "Avoid Mistakes" - Ensure context, relevance, and storytelling flow to avoid common storytelling pitfalls. "Profile Optimization" - Create a strong profile with strategic pinned posts to attract and retain followers. "SMS Engagement" - Utilize SMS marketing sparingly to build personal connections and boost engagement.   Guest  May Castillo  https://www.instagram.com/talktomay/  https://www.talktomay.com/10commandmentsofigstories   Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Neon Digital Clicks  Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/