The retail market in the middle east is worth approx $80 billion dollars, but how do you break into that market as a brand and what do you need to consider  In this episode of Start Scale Succeed Nicole chats with Abbie founder of base brands a brand strategy & consulting company based in Dubai about selling and launching in the Dubai market  Some of the areas discussed are:  Tips and advice for breaking into the market  from customers to logistics  What to consider culturally and shopping habits in Dubai  Trends & Market changes that are emerging in the middle east  Red tape and legislation  The mistakes the small businesses make when trying to sell in Dubai  The different types of retailers and expected payment terms    Guest  https://www.basebrandsco.com/ https://www.instagram.com/base.brands/ Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/   Neon Digital Clicks  Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/