When you think about choosing a business model -- your thoughts may immediately go to the question of how you’re going to sell. Will you sell direct to consumer? Will you sell wholesale to stores and boutiques? And while those are all important decisions to think about and make, the business model I want to talk about today is one that is *actually* sustainable – not only in terms of the planet and the environment – but when it comes to your wallet and business revenue. This is a business model that could significantly shape the way that you build your sustainable fashion brand and help to change the fashion industry as a brand yourself. Resources mentioned in this episode: Fast Company article: https://www.fastcompany.com/90548070/the-business-model-that-could-save-fashion-and-why-it-isnt-everywhere Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV