Kennected completely simplifies and automates your lead-generation and outreach via LinkedIn by teaching you how to optimize your LinkedIn profile and think uniquely around finding your target audience. In this episode, I talk with Kennected co-founder and CEO Devin Johnson. We talk about how the team got started, what their product roadmap looks like beyond the their current product offering, and preparing the business for rapid growth. Devin also shares details about the mindset resources and tools that he uses which have helped him grow to this level of success, and how he intends to leverage those to achieve his goals. Topics in this episode Onboarding as a key differentiator Focusing on the importance of customer education to fully demonstrate the features of the product Why Devin really prioritizes the sales function of the business As you grow, which is more important; marketing or sales? What makes LinkedIn so hard?  Preparing internal structures and creating strategy to be able to support future growth Applying the abundant mindset, and the importance of goal-setting, visualization, and execution  Resources The 10X Rule, by Grant Cardone Think and Grow Rich, by Napoleon Hill Contact Info Website LinkedIn Instagram