Upper Hand builds award-winning innovative sports and fitness management software. They streamline day-to-day operations and eliminate manual and time-consuming tasks for fitness studios, sports facilities and sports academies. Upper Hand has found tremendous success, skillfully transitioning from a solid B2C company into a sought-after, growing B2B company. Interested in learning about how they did it, I spoke with Kevin MacCauley, Founder and CEO of Upper Hand. We discuss their early pivot, their product roadmap, vertical growth focus, and their plans for future development in the ever-changing landscape of sports and fitness. Our conversation also moved into discussing the role of AI, data interpretation, Big Tech, and more, all of which I found engaging. I hope you enjoy it as much as I did. Topics In This Episode Navigating the challenges of evolving from a B2C model to a B2B model  Upper Hands’ current competitors Focusing vertically for future growth, data handling and payment platforms Engaging innovation and accuracy in the customer roadmap Integrating valuable client education and leveraging analytics Why Kevin sees AI, data interpretation, and action as integral to success Analytics, technology regulation, ethics, AI, data storage, and Big Tech Contact Info Website: getupperhand.com  Email: [email protected]  Upper Hand (company) LinkedIn: linkedin.com/company/upper-hand  Kevin MacCauley LinkedIn: linkedin.com/in/kevinmaccauley  Instagram Twitter Facebook