Otus is a single platform for teaching, grading, analyzing and planning for K-12 education. It’s designed for administrators, educators, students and families so they can concentrate on what matters most -- learning. Through robust and integrated technology, Otus eliminates the time and ease of use pain points for administrative and teaching tasks.  Otus employs 8-week cycles for product assessment, actively and rapidly adapting and responding to requests for additions and improvements. They have positioned themselves in the center of the “Venn diagram” of technological needs in education. In this episode, I talk with Otus Co-Founder and Chief Product Officer, Christopher Hull about all of this and much more. Listen as he expertly outlines their product roadmap and also gives me my absolute favorite answer ever received to a question I’ve asked at least 75 times. Topics In This Episode The reach of Otus, their 300% revenue growth and market share increase Customer acquisition, leveraging referrals and social media; crafting the path to product adoption Otus’ current competitors, how Otus sits in the center of the Venn diagram of meeting needs Product roadmap: measuring success through “buckets”, key metrics, usage benchmarks, and implementation reporting Responding to customer requests for both current pain points and future preferences Otus’ 8-week cycle for product improvement and listening to multiple stakeholders for input An example of an 8-week cycle Listening to clients first, then assessing competitors, and combining results Pricing models and adapting for growth and usage Simple pricing for launch of a SaaS Pricing review cadence and processes Contact Info Website: otus.com  Otus (company) LinkedIn: linkedin.com/company/OtusK12  Chris Hull LinkedIn: linkedin.com/in/chull9 Company Twitter Christopher’s Twitter Company Facebook