Guy Yalif is the co-founder and CEO of Intellimize, a platform that helps optimize web experiences through testing, personalization and AI. He has been an ad tech and product leader at companies like Brightroll, Twitter and Yahoo. He is a husband and father of two teenagers.    In this episode we discuss: His mother's career as a banker in the 70's The unique experience of founding a company with good friends How his role as a father influences his professional decisions Founding a company with young kids Raising a daughter with ADHD The importance of communication and planning in family logistics Building a company culture that celebrates family Rapid fire! — Where to find Guy Yalif - LinkedIn: https://www.linkedin.com/in/gyalif/ - Twitter: https://twitter.com/gyalif   Where to find Adam Fishman - Newsletter: https://startupdadpod.substack.com/ - Newsletter: https://www.fishmanafnewsletter.com - LinkedIn: https://www.linkedin.com/in/adamjfishman/ - Twitter / X: https://twitter.com/fishmanaf - Instagram: https://www.instagram.com/startupdadpod/ — In this episode, we cover: [2:38] Welcome Guy [3:10] Guy’s professional background [4:10] Starting a company with friends [5:56] Guy’s childhood [7:56] His family and partner [8:40] Kids' big new transitions [10:38] Decision to start a family [13:01] Making it work with no clan [15:07] Rituals with his wife [16:51] Earliest memory of being a dad [18:33] Most surprising thing about being a dad [19:48] Daughter’s strengths vs. where they need support [21:01] Parenting frameworks [25:35] Kids making their own decisions [27:45] Areas where Guy and partner don’t align [29:54] Anything Guy gave up to be a dad? [31:33] Mistakes made as a dad [34:12] Decision to create a company [36:46] How did kids learn balance [37:54] Follow Guy [38:27] Rapid fire round — Show references: Intellimize - https://www.intellimize.com/ BrightRoll - https://en.wikipedia.org/wiki/BrightRoll Twitter - https://twitter.com Yahoo - https://www.yahoo.com Myers Briggs - https://www.myersbriggs.org/ The Enneagram Institute - https://www.enneagraminstitute.com/ Frozen - https://www.imdb.com/title/tt2294629/ Inside Out - https://www.imdb.com/title/tt2096673/?ref_=fn_al_tt_2 — Thanks to my sponsor for this episode: unitQ! — Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/ Episode art designed by Matt Sutherland at https://www.mspnw.com/