Businesswoman, serial entrepreneur and advisor, Joy Ajlouny is a powerhouse of the startup ecosystem. Born and raised in California to Palestinian refugees, Ajlouny has built a reputation for her success in startups and ventures worldwide, all the while aggravating the status quo of women in business. In 2015 Joy Ajlouny co-founded Fetchr, the Silicon Valley-backed tech company that was created to tackle the Middle East’s “no address” issue, which has been long been a hindrance to growth in emerging markets. She facilitated $52 million in initial investments in Fetchr, as well as $41 million in a Series B round in 2017. The company now successfully operates in five countries with a 3500-person staff and was dubbed the number one startup in the Middle East by Forbes. In this episode, Joy talks about the mindset required for being a successful founder, to raise money and the various facets of managing investor expectations.