The only expertise you need is not the industry-specific one. It is expertise in your customer. The startup game is all about knowing your customer, understanding their needs and wants, and making sure you are in sync with what they want. You are the result and consequence of this relationship. To get your first customer, you need to be able to identify their pain points. Pain points are the specific issues or problems they're currently facing that your business could help them with. If your brand doesn't provide a solution for its customers, then they'll find another business to invest in. Before marketing, research your customer base front to back to ensure you give them what they want. Like many first-time business activities, finding your first customer becomes easier when you ask others how they've managed to do it. Join networking platforms to connect with other entrepreneurs, many of whom may have valuable connections that could boost your business growth. It's helpful to post about what you can do and how you can help your customers. If you take the time to network and reach out, you'll land your first client. Another excellent source of sales leads is the digital channels your ideal customer uses -- Instagram, Facebook, Pinterest, Twitter, etc. Start with one platform and building a solid community there. Check the guides on www.startupkudos.com IG: @ramialame