I know you have a lot on your plate in starting this company, but what you need to do doesn't take a whole lot of time. For the most part, it's just some conversations with your co-founder. And so I came up with a list of six things that you can do now to help you or to help the likelihood of you building a strong and coherent culture. First one, be proud of the problem you're solving. Kind of seems silly to say, but you need to, right? If you don't have the problem yourself, you need to identify with the people that do have the problem. And you need to be really proud of the fact that you're solving it for them, right? Because as I'm sure you've heard already, and you'll continue to hear, you know, building a company is hard. It's a long process and there will be some really difficult times. And if you're not proud of what you're doing, it's really hard to maintain the level of energy and enthusiasm you need to sustain the company, right? Sometimes where we see founders go wrong is they choose an idea with their ego. They choose an idea because it sounds good to tell their friends at a party, right? And when times get tough, you know, it's really hard to maintain that level of energy. And the reason energy and enthusiasm are important, not just for sustaining the company, but everyone around you will see how you feel about the company, right? And to a large degree that will set the tone for your culture. Make sure to check www.startupkudos.com for guides on how to build your culture. IG: @ramialame