A vision is crucial for your business it has many facets, many variables, and can impact on so many levels in your business. What is the Vision for Tesla? To Accelerate the world's shift to sustainable energy Why? 1. It was an entry point to the market especially in California and the Tesla Roadster was an amazing social message that people bought to show their willingness to move to sustainable energy. 2. It is a magnet to attract the specific people you want to attract 3. It is the roadmap for product development. Tesla, "To accelerate the world's transition to sustainable energy." Pretty inspiring, right? No mention of an electric vehicle. You know, if you said, "Oh, we're building the world's best electrical vehicle," that's good. You'll inspire a handful of engineers who implicitly understand kind of the technical challenges that come with that. But if you're gonna build a big company, you need to attract kind of a broad array of people. This does that. Another example, Microsoft's original, "A computer on every desk in every home." It's kind of laughable now, but in the early '80s, like this was crazy talk, right? Computers were only for businesses and hobbyists. But this vision, you know, laid out by bill Gates and Paul Allen, attracted the right type of people to their company, right? The hobbyists that had the capability to help them build the type of company they needed to build saw this and were excited about it. It attracted and allowed them to kind of build the type of culture that they needed at Microsoft. Last one, one you're all familiar with, "Organize the world's information and make it universally accessible and useful." Again, no mention of the product, it doesn't say, "We're building a kickass search engine." All right. So once you're able to come up with kind of an inspiring vision to attract the right people to your company, the next thing you should do is have a conversation with your co-founder about the types of values and behaviors you wanna cultivate inside of your company, right? Ultimately, the purpose of this at this stage in your company is to use it as a filter for the hiring process, right? It should be a shortlist. And at this stage, it's fine that it's informal. If you're lucky enough to move on and grow, like ultimately, maybe this list becomes a more polished corporate values list, this is probably the seed of that, but at this stage, it doesn't need to be polished, right? You don't need to publish a blog post on it. It's just a shortlist, less than five things. And this will help you during the hiring process to make sure that you're getting the right type of people inside the company, right? This is in addition to that skill list that you'll need, you know, job description, the skills that person needs. This is, you know, above and beyond that. So let me take you through a couple of examples. And I apologize, these are actually more corporate value lists. They're a little more polished. Yours won't need to be this polished. Make sure to write your vision even if you are going to change it later on. Check the full guide on Vision, Mission & Goals on www.startupkudos.com IG @RAMIALAME