1. Involve Your Users Users naturally gravitate to websites they like. To best determine what people want in a website, just ask them. When you involve your users in the design process, you organically create a better UX. Though intuition is often a useful tool in a design project, what is intuitive to a site designer might not be intuitive to your customer base. Reaching out to users will give you design ideas that you can count on. How you choose to communicate depends on your customer demographic. Create a Twitter survey, start a Facebook quiz, initiate a survey after purchase, or ask Snapchat users for a snap of what they like/dislike. Not only will this help you develop insight into your users, but it could also boost your business’s social media presence. Find them where they are, get their advice, and offer an incentive for their help. A 10% coupon or first access to sales may be just the reward a guest needs to spend a few minutes explaining how you can improve your UX. 2. Consider the Cognitive Load The UX will be poor if someone has a difficult time interpreting what you are asking them to do, so consider what is happening in your customer’s mind when you design UX. One way of approaching this is through science. Consider cognitive load, which is a psychological term that describes the amount of thought a particular task requires of its doer. One of the most significant types of cognitive load is intrinsic cognitive load, which refers to the difficulty with which a user completes a prompted step or instruction on a website or application. Knowing what to do next should come naturally. If users struggle to understand how to take the next step, you have lost them. Keep the instructions short and easy to interpret, but most of all, make sure they are intuitive. Another type of cognitive load is Germane cognitive load, which focuses on processing information and constructing schemas. On websites and applications, there are often discernible design patterns that a user can recognize. The UX will be better if the user can recognize the schema of your website or application, as they will understand it faster than if you use an entirely new design pattern. 3. Keep Things Simple No one wants to feel dumb when he or she approaches a site. If your users do, they will bounce. People tend to have little patience for situations they cannot understand, but that can be doubly true for technology – where their fuse may already be short. When designing for streamlined UX, it is essential to keep things simple. Overly complicated wording or overwhelming decorative touches will not do your site any favors. People tend to make choices online fast, so give them the space to do that by offering clear options. Omit excess attributes and focus on the most crucial part of your website or application so they can make a quick and easy decision. Confusing UX can make users feel like they are the problem. When a consumer feels like the design is too smart for them to navigate, they will find a site where they feel more comfortable. 4. Be Consistent Being consistent is one of the most important rules of designing an effective UX for your website. First, it will make your website clearer. If a user can get a feel for your style and not have to adjust their thinking, it will be easier for them to navigate. If they can quickly navigate your site, they are less likely to bounce. More than increasing UX, developing a clear style will strengthen your brand and make it easier for people to recognize and remember your organization. 5. Design Intentionally Though UX should feel familiar and intuitive, it should not seem dull. Insert some unique or creative elements into your website or application design to attract users and make them want to spend time on your site. Be intentional with your creativity; too many unique moments may make t