Sex is one of the biggest drivers in life; it is a cornerstone Of our decision-making, life path, and whatever we do. I want you to think of one time, one moment when in your life where you fully dissociated yourself from this; I doubt you will find. Not saying, though, that it is the ultimate goal; it does shapes the way we do things. I remember I was around 12, and we went on a summer trip to Cyprus with my parents, and we had friends there we would always hang out with. We visited a woman called Yanoulla, an old lady friends with my grandmother who worked at the fish market. This family was just so welcoming, warm-hearted, and caring. Her husband Harris was a huge fan of Liverpool FC, and we would tease each other, me being an avid Manchester United FC Fan at heart. So we arrived at her home, a ground-floor apartment, and the balcony was the street overlooking Limassol’s sandy beach. I started running around and playing with small things like all kids until Soulla [Her daughter] arrived with her children Chris and Harris Jr [Girl]. Chris was, to my brother and me, the coolest person ever; he started talking about how he went clubbing and met so many girls and was all fit and stuff. I remember my brother and I were in Awe to his stories, and this is where my interaction with puberty began. We started talking about girls, and one night we went into Chris’ father’s room; he showed us actually Cassettes; Not CDs, Not MP3s, Video Cassettes. It was porn. While reading, I am sure your brain will take you through these small experiences that shaped your puberty; you will remember the small interactions, the small secrets, the rooms, skin interactions, warmth, and passion. You will remember these people you interacted with, discovering and exploring when the unknown was just an increased heartbeat. As we grow, we always want to continue being sexually relevant and play the seduction and attraction game. I discuss this in my concept of relationship 2.0. I analyze our physical needs and urge to remain relevant and how it impacts Monogamy turning it into a “Monogamish” concept. For business, it is the same; understanding attraction and seduction makes you understand ideation, product creation, customer support, and scaling your business. www.startupkudos.com IG: @ramialame