Rithvik Venna, Co-Founder & COO at OROS and member of the Forbes 30 under 30, joins us to discuss how a climb up a mountain in the Swiss Alps inspired a major change in outdoor apparel which led to groundbreaking innovation in material technology. OROS used Kickstarter to gather initial funding and test their concept and then went on to raise a successful seed and Series A round, and non-dilutive funding from the government for their innovation in material tech. Rithvik walks us through the reasons for their success and provides tips and advice throughout the episode. Join us as we discuss How to expand your target market for optimal scalingNon-dilutive government funding for your startup that increases shareholder valueThe other benefits of government funding around innovation and expanding uses cases/target marketHow to Build a Strong Founding Team and Why this is ImportantIf you want to hear more episodes like this one, check us out on Apple Podcasts. If you don’t use Apple Podcasts, you can find every episode here. Listening on a desktop & can’t see the links? Just search for Startup Success in your favorite podcast player.