Welcome to another episode of Startup Success, a podcast for founders and investors. Today we sit down with Chris Kirsch, Co-Founder and CEO of runZero, a comprehensive cyber asset management solution. Join us as we discuss the challenges and benefits of branding your startup for a better product-market fit, funding, and scaling strategies. Chris also shares practical, real-world tips on the first marketing steps a startup should take. Chris shares his insights on: Branding strategies for startupsRebranding for a better product market fitThe journey from bootstrapping to Series A fundingMarketing insights for early-stage founders Chris Kirsch co-founded runZero with Metasploit creator HD Moore. Chris started his career at an InfoSec startup in Germany and has since worked at companies like PGP, nCipher, Rapid7, and Veracode. He is passionate about OSINT and Social Engineering.