Welcome to another episode of Startup Success, a podcast for founders and investors, hosted by Kate Adams. Today we are joined by Miles Cole, Co-Founder and CEO at Follow. Miles shares how his founding team took the time to build their product and initial customer base with savvy strategies every founder can learn from. He candidly discusses their challenges in building the app and the importance of user experience. We discuss: Shrewd moves Miles and his founding team made that every founder could learn from Challenges in developing the app and how they overcame them Their strategy in building an initial user base and why it’s been so successful Fundraising strategies that allowed Follow to raise all their capital pre-launch Miles Cole is a tech entrepreneur and founder of several startups, including Invictus Technologies and Atomic. His latest company, Follow, is an app that enables users to follow top financial influencers and automatically copy their investment trades in real time. This podcast is a must-listen if you're interested in hearing a fascinating story on an app that could change investing as we know it.