Welcome to Startup Success, the podcast for startup founders and investors. Today’s special episode is guest-hosted by Steve Lord, Managing Director of Burkland's CFO Practice and FinTech Group. Join us as Steve welcomes Natalie Testa and Jake Sally of Jadu, an independent AR studio. The engaging conversation touches on the challenges and opportunities of working in a startup, the company's AR game evolution, the metaverse concept, the impact of AI on their processes, and the importance of building joy into company culture. We discuss: The pivot from crypto to AR at Jadu Monetization strategies in the AR space Are we at a plateau with Moore’s law regarding game development costs? What should “impact" mean at a startup? Natalie Testa is the Vice President of Finance at Jadu, a fast-growing startup that develops next-gen augmented reality games for mobile. With over ten years of experience in finance and operations, Natalie has a proven track record of driving organizational improvement and leading successful and high-achieving teams. Jake Sally is the COO at Jadu and is an Industry-leading, Emmy-nominated producer, public speaker, and champion of independent artists dedicated to building the pipeline, vernacular, and stories of the next-generation content ecosystems for audiences worldwide. ** Keep an eye out for Jadu’s first mobile AR Fighting Game – launching this fall! **