Our guest today, Aagya Mathur, has an inspiring story to tell. She transformed her personal health challenges into a startup that empowers people to improve their overall quality of life. In this episode, Aagya, Co-Founder & CEO at Aavia, shares how she brought her idea to fruition with help from MIT and then recently was accepted into the Mayo Clinic and ASU MedTech Accelerator. After an incredible Q1, her startup plans to leverage the lessons they learned around pivoting, listening to customers, and the power of organic marketing to reach even great levels of success. Our conversation covers:The importance of user-centric design and staying agile enough to adapt quicklyAavia’s innovative and hugely successful approach to growth marketing through organic, education-driven content on socialWhy perseverance and grit are key to navigating the ups & downs of the founder’s journeyHer lightbulb moment of realizing that data-driven, science-backed insights could shine a light on an under-researched, under-funded area of health and potentially help half the world’s population Tune in to hear how Aavia is revolutionizing health and empowering people with ovaries to take control of their well-being, one cycle at a time. To learn more about Aavia and download the app, visit their website at aavia.io or find them on the App Store. Connect with Aavia on social media for educational content and updates on Instagram and TikTok (@aavia.io). ——— Stay connected with our host, Kate Adams, here on LinkedIn!