In this episode, we talk about how much optimization should be done before you have demand generation figured out. Here's the full topic list: Rick is back from parental leave, and he has things to say about what it's like to take care of two kids at once. We discuss what our perfect days look like. Tyler talks about how LACRM had a bit of crunch mode, and how they stayed calm. Rick talks about a sales slump, and what he's doing about it. We talk about how LegUp Health migrated from no-code to full-code. Tyler gives an update on LACRM's growth the first half of the year. We talk about switching from Google Analytics to Fathom. LACRM is considering how to price a feature that has some extra infrastructure costs. Tyler is reconsidering a feature he's been talking about for years. Literally. Years.